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THE V-MODA STORY: birth of the most popular DJ headphone in the world

01
Jun
2018
Posted by: René Shoukier  /   Category: General   /   No Comments

It is the birth of a legendary DJ headphone: designer & entrepreneur Val Kolton spends the summer of 2002 in Ibiza, the “White Island”. The Balearic Island is already known for its lively parties in world-famous clubs, where the best DJs in the world turn the platters into their hands. Val wants to capture and retain the sensory impressions of this summer. Everything should flow in: the people, the art, the culture, the travel – and of course the music, the sound of the island.

Back in Los Angeles, in the middle of the famous Rodeo Drive, Val sees a woman getting out of a Rolls Royce. Dressed in the most expensive haute couture, she attracts everyone’s attention. Only one thing disturbs the almost perfect appearance: The cheap plastic earplugs in her ears. For Val Kolton this moment is fthe “Turning Point” and the starting position for his vision: to combine the best sound with the best materials in a series of headphones and in-ear listeners, creating the synergy between fashion and technology. It is the birth of V-Moda.

Milano Design
“Made in Italy” has always been synonymous with exclusive fashion, expensive cars and excellent food. Italy’s second largest city, Milan, has always been considered the center of entrepreneurship, research and innovation. It’s where the economic heart of Bel Paese is beating. Which city would be better suited to host the design office of V-Moda than the capital of the Lombardy region. Overlooking the Castello Sforzesco, the workplace of Leonardo da Vinci for more than 20 years, the V-Moda design studio is the creative source behind the products.

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Artists
From “The Chainsmokers” to the much too early deceased Avicii to the legendary DJ Jazzy Jeff, V-Moda headphones are equally popular with DJs, presenters and music enthusiasts alike. At the biggest music festivals – from Coachella to the Ultra Music Festival and the World Club Dome – DJ’s with V-Moda are on the decks around the globe. This number is impressive: 42 of the “Top 100 DJ’s” (according to DJ Mag) worldwide use headphones from V-Moda. So it is not really surprising that DJ & radio presenter Felix Moese also uses V-Moda headphones for his shows and live gigs – and has done so for years.

V-Moda and ROLAND: Partnership unleashed
“We are very pleased to be able to include V-Moda to our product family”. These were the words of the CEO of ROLAND  Jun-Ichi Miki. Since 2016 ROLAND has been responsible for the distribution of the V-Moda product portfolio. The beginning of a perfect partnership: professional headphones, popular worldwide with DJ’s and Music Lovers, meet the innovative products of a leading manufacturer of electronic and digital musical instruments and DJ equipment.

“Great respect and thanks to the V-Moda team. We are not officially sponsored or promoted by them, but they are just the headphones of our choice, and have been for 3 years. “
GRAMMY WINNER & DJ DUO “THE CHAINSMOKERS”

Conclusion
Anyone who wants to combine outstanding sound with exceptional sound quality and smart design, and wants to be sure of attracting attention in the mass of the meanwhile considerable amount of headset users, will use a V-Moda headset. The possibilities of personalization and individualization by laser engraving of the headphone shields on the Crossfade, Crossfade II,  M-100, LP-2 and XS models are just the culmination of what the design forge V-Moda has produced in Italy so far. And the story continues – stay tuned!

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About the Author

René Shoukier, joined AF Marcotec in 2008 and is our Managing Director with a strong passion for filmmaking and photography. He has a love for creativity and enjoys experimenting with various technicques in both print and web. Follow AF Marcotec on Twitter and get in touch with him and be sure to check out AF Marcotec on Facebook as well as Instagram, and Youtube.

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